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Alfa Alef Computers is an authorized distributor by the official importers, and the responsibility is held by a laboratory that is authorized solely by the manufacturer or importer.
Most products are delivered directly to the customer's website from today until tomorrow through leading shipping companies in the country such as UPS, Fedex, and more
The purchase on the website is secured according to the PCI standard and assures the user that their credit card information is encrypted and protected throughout the entire process.
We believe that each and every one of you is an important and valued customer, and we make every effort to provide you not only with quality products and low prices but also with a high level of shopping experience and service in Israel.
New Offers
Xiaomi Outdoor Camera AW300 2K - White color
Xiaomi Outdoor Security Camera - an innovative security camera with 24/7 monitoring, designed for installation both inside and outside the house with a constant power connection. The camera is controlled through the Mi Home application by Xiaomi and allows for local storage of videos on a memory card, as well as real-time viewing, human motion detection, color recording in low light conditions, and continuous recording 24/7.
₪241 ₪189
Meta Quest 3 512GB Virtual Reality Glasses.
Manufacturer: Meta, Product Type: Virtual Reality, Internal Memory Capacity: 512GB, Resolution: Supports up to 4K+, Processor: Snapdragon XR2 Gen 2, Additional Features: Infinite Display with a resolution of 2064x2208 per eye, Supports Mixed Reality (MR), Rich content library with over 500 experiences, New Touch Plus controller, Support for 3D audio, Enhanced gaming experience with graphics twice as powerful as Quest 2, Up to 2.2 hours of battery life with battery saving mode, Operating System: Meta Quest OS, Warranty Period: One year.
₪3025 ₪2125
Dell P2725H Computer Monitor FHD IPS HDMI DP VGA USB 27".
Manufacturer: Dell, Product type: Computer monitor, Screen size: 27", Resolution: FHD (1920x1080), Screen type: IPS, Refresh rate: 100Hz, Response time: 5ms, Brightness: 300 nits, Contrast ratio: 1500:1, Connections: HDMI, DisplayPort, VGA, USB-A, USB-B, USB-C (15W), Features: 99% sRGB color coverage, Blue light filter ComfortView Plus, Fully adjustable (height/rotation/tilt/pivot).
₪1002 ₪635
Apple AirPods 4 wireless headphones with active noise cancellation and USB-C charging case MXP93ZM/A.
Manufacturer: Apple, Product Type: Wireless Earbuds, Model: AirPods 4, Processor Model: H2, Connectivity: Bluetooth 5.3, Active Noise Cancellation: Yes, Custom Spatial Audio: Yes, Transparency Mode: Yes, Listening Time: Up to 4 hours with active noise cancellation, up to 30 hours with USB-C charging case, Talk Time: Up to 4.5 hours, Sensors: Force sensor, Dual microphones, Optical sensor, Weight: 4.3 grams, Color: White, Warranty Period: One year, Warranty Type: Official importer.
₪858
Ray-Ban Meta Wayfarer smart sunglasses model RW4006 in shiny black with G-15 Green lenses.
Smart sunglasses with a 12MP wide camera for taking photos at a quality of 3024x4032 and video at 1440x1920@30fps, 5-channel microphone, open speakers with directional sound, voice control via Meta AI and support for "Hey Meta" commands, touch control, Wi-Fi 6 and Bluetooth 5.2 connectivity, 32GB internal memory for storing over 500 photos or 100 30-second videos, 4-hour battery life with a case for an additional 32 hours, compatible with iOS 14.4 and Android 10 and above, square frame design made of black glossy injection, green lenses with a fixed light filter, dimensions: lens width 50mm, bridge 22mm, arms 150mm.
₪1999
Professional hair dryer Dyson Supersonic HD18 Vinca Blue/topaz.
Manufacturer: Dyson, Product type: Professional hair dryer, Model: Supersonic r™, Motor: Hyperdymium with speeds up to 110,000 RPM, Power: 1600W, Weight: 325 grams, Airflow speeds: 3, Heat settings: 4 (including Cold Shot), Technology: Intelligent control to prevent extreme heat, Negative ions to reduce frizz by up to 46%, Built-in memory in accessories with RFID, Included accessories: Diffuser, Pro Concentration nozzle, Powerful airflow nozzle, Flyaway nozzle, Comb for curly hair.
₪1899
Meta Quest 3 512GB Virtual Reality Glasses.
Manufacturer: Meta, Product Type: Virtual Reality, Internal Memory Capacity: 512GB, Resolution: Supports up to 4K+, Processor: Snapdragon XR2 Gen 2, Additional Features: Infinite Display with a resolution of 2064x2208 per eye, Supports Mixed Reality (MR), Rich content library with over 500 experiences, New Touch Plus controller, Support for 3D audio, Enhanced gaming experience with graphics twice as powerful as Quest 2, Up to 2.2 hours of battery life with battery saving mode, Operating System: Meta Quest OS, Warranty Period: One year.
₪3025 ₪2125
Apple MacBook Pro 14 with Apple M5 Chip 10-Core CPU, 10-Core GPU, 1TB SSD Storage, 24GB Unified Memory in Space Black - Model MDE34HB/A.
Manufacturer: Apple, Product type: Laptop, Model: MDE34HB/A, Processor type: Apple M5 chip, Processor model: 10-core CPU, 10-core GPU, Internal memory capacity: 24GB unified memory, Storage capacity: 1TB SSD, Screen size: 14.2 inches Liquid Retina XDR, Resolution: 3024x1964, Refresh rate: ProMotion technology, Camera: 12MP Center Stage, Connectivity: Wi-Fi 6E, Bluetooth 5.3, Operating system: macOS, Additional features: Backlit Magic Keyboard with Touch ID.
₪9499
Smartphone XIAOMI REDMI NOTE 15 PRO 5G 8GB/256GB in black color.
Manufacturer: XIAOMI REDMI, Product type: Smartphone, Model: NOTE 15 PRO 5G, Processor: MediaTek Dimensity 7400-Ultra, Memory: 8GB RAM, Storage: 256GB, Screen: 6.83 inch CrystalRes AMOLED 1.5K, Camera: 200MP + 8MP, Battery: 6580mAh, Operating system: Android 15, Fast charging: 45W, Connectivity: 5G, IP68 water and dust resistance.
₪1299
Smartphone XIAOMI REDMI Note 15 version 8GB/256GB in blue color.
Manufacturer: XIAOMI REDMI, Product type: Smartphone, Model: Note 15, Processor: MediaTek Helio G100-Ultra, Memory: 8GB RAM/256GB, Screen: 6.77 inch AMOLED 120Hz, Camera: 108MP + 2MP, Battery: 6000mAh, Operating system: Android 15, Charging: 33W, Connectivity: Wi-Fi 2.4GHz/5GHz, Bluetooth 5.3, Durability: IP64.
₪889
Frequently Asked Questions (FAQ)
What brands of computers and mobile phones are available in your store?
We offer a wide selection of computers and mobile phones from popular brands such as Dell, HP, Asus, Apple, Lenovo, and many others.
What other products are available in your store besides computers and mobile phones?
In our store, you will also find laptops, tablets, gaming computers, computers for graphic design and editing, software, hardware, various accessories, monitors, televisions, and much more.
What warranties do you provide for your products?
We provide a warranty for all our products in accordance with the manufacturer's policy. Please refer to the specific product description or contact our support service to learn more about the warranty terms for the product you have chosen.
What payment methods do you accept?
We accept various payment methods, including credit cards, bank transfers, and electronic payment systems such as PayPal. When placing an order, you will be able to choose the most convenient payment method for you.
Featured products
Xiaomi Outdoor Camera AW300 2K - White color
Xiaomi Outdoor Security Camera - an innovative security camera with 24/7 monitoring, designed for installation both inside and outside the house with a constant power connection. The camera is controlled through the Mi Home application by Xiaomi and allows for local storage of videos on a memory card, as well as real-time viewing, human motion detection, color recording in low light conditions, and continuous recording 24/7.
₪241 ₪189
Meta Quest 3 512GB Virtual Reality Glasses.
Manufacturer: Meta, Product Type: Virtual Reality, Internal Memory Capacity: 512GB, Resolution: Supports up to 4K+, Processor: Snapdragon XR2 Gen 2, Additional Features: Infinite Display with a resolution of 2064x2208 per eye, Supports Mixed Reality (MR), Rich content library with over 500 experiences, New Touch Plus controller, Support for 3D audio, Enhanced gaming experience with graphics twice as powerful as Quest 2, Up to 2.2 hours of battery life with battery saving mode, Operating System: Meta Quest OS, Warranty Period: One year.
₪3025 ₪2125
Dell P2725H Computer Monitor FHD IPS HDMI DP VGA USB 27".
Manufacturer: Dell, Product type: Computer monitor, Screen size: 27", Resolution: FHD (1920x1080), Screen type: IPS, Refresh rate: 100Hz, Response time: 5ms, Brightness: 300 nits, Contrast ratio: 1500:1, Connections: HDMI, DisplayPort, VGA, USB-A, USB-B, USB-C (15W), Features: 99% sRGB color coverage, Blue light filter ComfortView Plus, Fully adjustable (height/rotation/tilt/pivot).
₪1002 ₪635
Apple AirPods 4 wireless headphones with active noise cancellation and USB-C charging case MXP93ZM/A.
Manufacturer: Apple, Product Type: Wireless Earbuds, Model: AirPods 4, Processor Model: H2, Connectivity: Bluetooth 5.3, Active Noise Cancellation: Yes, Custom Spatial Audio: Yes, Transparency Mode: Yes, Listening Time: Up to 4 hours with active noise cancellation, up to 30 hours with USB-C charging case, Talk Time: Up to 4.5 hours, Sensors: Force sensor, Dual microphones, Optical sensor, Weight: 4.3 grams, Color: White, Warranty Period: One year, Warranty Type: Official importer.
₪858
Ray-Ban Meta Wayfarer smart sunglasses model RW4006 in shiny black with G-15 Green lenses.
Smart sunglasses with a 12MP wide camera for taking photos at a quality of 3024x4032 and video at 1440x1920@30fps, 5-channel microphone, open speakers with directional sound, voice control via Meta AI and support for "Hey Meta" commands, touch control, Wi-Fi 6 and Bluetooth 5.2 connectivity, 32GB internal memory for storing over 500 photos or 100 30-second videos, 4-hour battery life with a case for an additional 32 hours, compatible with iOS 14.4 and Android 10 and above, square frame design made of black glossy injection, green lenses with a fixed light filter, dimensions: lens width 50mm, bridge 22mm, arms 150mm.
₪1999
Professional hair dryer Dyson Supersonic HD18 Vinca Blue/topaz.
Manufacturer: Dyson, Product type: Professional hair dryer, Model: Supersonic r™, Motor: Hyperdymium with speeds up to 110,000 RPM, Power: 1600W, Weight: 325 grams, Airflow speeds: 3, Heat settings: 4 (including Cold Shot), Technology: Intelligent control to prevent extreme heat, Negative ions to reduce frizz by up to 46%, Built-in memory in accessories with RFID, Included accessories: Diffuser, Pro Concentration nozzle, Powerful airflow nozzle, Flyaway nozzle, Comb for curly hair.
₪1899
Meta Quest 3 512GB Virtual Reality Glasses.
Manufacturer: Meta, Product Type: Virtual Reality, Internal Memory Capacity: 512GB, Resolution: Supports up to 4K+, Processor: Snapdragon XR2 Gen 2, Additional Features: Infinite Display with a resolution of 2064x2208 per eye, Supports Mixed Reality (MR), Rich content library with over 500 experiences, New Touch Plus controller, Support for 3D audio, Enhanced gaming experience with graphics twice as powerful as Quest 2, Up to 2.2 hours of battery life with battery saving mode, Operating System: Meta Quest OS, Warranty Period: One year.
₪3025 ₪2125
Apple MacBook Pro 14 with Apple M5 Chip 10-Core CPU, 10-Core GPU, 1TB SSD Storage, 24GB Unified Memory in Space Black - Model MDE34HB/A.
Manufacturer: Apple, Product type: Laptop, Model: MDE34HB/A, Processor type: Apple M5 chip, Processor model: 10-core CPU, 10-core GPU, Internal memory capacity: 24GB unified memory, Storage capacity: 1TB SSD, Screen size: 14.2 inches Liquid Retina XDR, Resolution: 3024x1964, Refresh rate: ProMotion technology, Camera: 12MP Center Stage, Connectivity: Wi-Fi 6E, Bluetooth 5.3, Operating system: macOS, Additional features: Backlit Magic Keyboard with Touch ID.
₪9499
Smartphone XIAOMI REDMI NOTE 15 PRO 5G 8GB/256GB in black color.
Manufacturer: XIAOMI REDMI, Product type: Smartphone, Model: NOTE 15 PRO 5G, Processor: MediaTek Dimensity 7400-Ultra, Memory: 8GB RAM, Storage: 256GB, Screen: 6.83 inch CrystalRes AMOLED 1.5K, Camera: 200MP + 8MP, Battery: 6580mAh, Operating system: Android 15, Fast charging: 45W, Connectivity: 5G, IP68 water and dust resistance.
₪1299
Smartphone XIAOMI REDMI Note 15 version 8GB/256GB in blue color.
Manufacturer: XIAOMI REDMI, Product type: Smartphone, Model: Note 15, Processor: MediaTek Helio G100-Ultra, Memory: 8GB RAM/256GB, Screen: 6.77 inch AMOLED 120Hz, Camera: 108MP + 2MP, Battery: 6000mAh, Operating system: Android 15, Charging: 33W, Connectivity: Wi-Fi 2.4GHz/5GHz, Bluetooth 5.3, Durability: IP64.
₪889
Bestsellers
Meta Quest 3 512GB Virtual Reality Glasses.
Manufacturer: Meta, Product Type: Virtual Reality, Internal Memory Capacity: 512GB, Resolution: Supports up to 4K+, Processor: Snapdragon XR2 Gen 2, Additional Features: Infinite Display with a resolution of 2064x2208 per eye, Supports Mixed Reality (MR), Rich content library with over 500 experiences, New Touch Plus controller, Support for 3D audio, Enhanced gaming experience with graphics twice as powerful as Quest 2, Up to 2.2 hours of battery life with battery saving mode, Operating System: Meta Quest OS, Warranty Period: One year.
₪3025 ₪2125
Logitech KB Cordless Desktop MK345 Retail
Logitech MK345 Keyboard and Mouse Set SKU: 920-006491 Warranty: Two Years Manufacturer: Logitech
₪149
Apple HomePod mini Smart Speaker Space Gray
The Mini HomePod smart speaker delivers unexpectedly powerful sound for a speaker this size and works with the Siri voice assistant. At only 3.3" tall, it takes up almost no space yet fills the entire room with rich 360-degree sound that sounds amazing from every angle. Add more than one HomePod mini for true surround sound.
₪649
Logitech Marathon Mouse M705
The Logitech Marathon Mouse M705 wireless mouse is an ergonomic and advanced mouse that allows for comfortable and precise work over a long period of time, with a strong battery and the option to use an economical mode to save battery. Suitable for use with a laptop or desktop computer.
₪145
Amazon Fire TV Stick 4K Streaming Media Player (2023 Edition) Streamer.
Manufacturer: Amazon, Product Type: Streamer, Processor Model: Quad-Core up to 1.7 GHz, Storage Capacity: 8 GB, Maximum Resolution: 3840 x 2160p at 60 fps, HDR Support: HDR10, HDR10+, Dolby Vision, HLG, Dolby/DTS Support: DTS, DTS-HD, Dolby Atmos, Dolby Digital Plus, Dolby TrueHD, Wireless Internet: Wi-Fi 6 (802.11ax), Bluetooth 5.2, Voice Remote: with built-in Alexa.
₪229
Logitech MK540 Advanced wireless keyboard and mouse set in black color.
Manufacturer: Logitech, Product type: Wireless keyboard and mouse set, Model: MK540 Advanced, Color: Black, Key features: Media keys, quiet keys, enhanced tracking and precise control mouse, Connection: Wireless USB, Compatibility: Windows 10 or later, Windows 8, Windows 7, Chrome OS, Warranty period: Two years, Warranty type: Official importer.
₪210
Alfa Alef | 1PC – Israel’s hub for PCs, mobiles & gaming gear since 1998
For more than 25 years we have driven Israel’s tech retail market, delivering laptops, desktops, smartphones, gaming hardware, components and smart‑home solutions at unbeatable, factory‑direct prices. Because we work directly with Intel, Asus, Apple, HP, Lenovo and other global brands, you get the latest models first & save money.
Visit our flagship store at 4 Ha‑Tzoran St., Netanya. A certified service lab on‑site provides official warranty and genuine spare parts. Our multilingual team (Hebrew, Russian, English) is ready to help — from your child’s first laptop to a high‑end workstation.
Why shop with us?
- ✓ Factory‑direct pricing – save up to 30 %.
- ✓ 24–48 h express shipping or free Pick‑up.
- ✓ Official warranty & certified service lab.
- ✓ Secure checkout (PCI‑DSS, PayPal, cards).
- ✓ 8 000+ items in stock – updated daily.
Top categories
Gaming & business laptops • Custom desktops • Apple & Samsung phones • Wi‑Fi 7 / Mesh networking • 4K/OLED monitors • Smart‑home IoT • Gaming chairs & desks • Projectors & Smart TVs
